"Tesco - Xmas in July"
Product Launches for Tesco Supermarkets
An entire Victorian Street Scene, built and installed with shops and shop windows displaying new Xmas lines. Buyers and Suppliers attended to promote the new product lines.

It was reminiscent of a film set. Lit using simple generic units, gobo and colour washes. There were many shop windows with internal lighting, other windows in the "buildings" were backlit and there were two Victorian lampposts to help illuminate the "Street"